The purpose of this program is to help meat processors, livestock producers and livestock producer groups invest in new and innovative ways of getting Alberta-made products into new markets, enabling Alberta’s agri-industry to cultivate new customers and increase profitability.

Eligible expenses will be cost-shared at 50%, up to a maximum of $500,000/applicant/fiscal year. Eligible companies are eligible up to a maximum of $2,500,000 in funding over the life of the program.